A good website is designed with the end user in mind. Before you start building, consider creating a map of a customer's journey to (and around) your website. Envato Tuts+ has a free and in-depth tutorial for this! The idea is as simple as putting yourself in your customers’ shoes and looking at your content from their perspective. This will help you understand what’s important so you can structure the site to deliver that information.

Check out my example website, Beautiful Bouquets, where I put this practice in action.

Adding the right information

Below you'll find a a list of sections (or pages) that you might like to add to your site. 

Not all of these will work for your business or industry — take a look at your competitors to see what’s working well for them, or take inspiration from websites you know well and use frequently.

And remember: often less is more! Clear and concise is almost always more effective than lengthy chunks of information.

Homepage

Every website needs a great homepage. It should entice your visitors to stick around to see more. The homepage is often where you'll find a little bit of information about all the other parts of a website, so example, a feature product that when clicked takes a visitor to the "Products" page.

About / What we do 

Writing a Bio or About Us section may not be as straightforward as it seems. The information here needs to convey to visitors that your business is reliable and trustworthy. Write about your history of solving customers rather than listing the date the company was founded. 


Testimonials / What people are saying

You know that what you offer has value. But how do other people know that? The best way is to use third party validation, so that you’re not just making the same baseless claims as the rest of your competition. That means incorporating customer testimonials that illustrate the benefits customers have seen

Events 

If you have a physical store or you run promotions, shows or other attractions, create a page on your website where visitors can learn about upcoming events. You could add a link to purchase or reserve tickets from this page if required. 

Contact Us 

Your contact information should be easy to find. Most templates come with a "Contact Info" near the bottom of the page so you can display your address, phone number and email address (etc) once the visitor as scrolled through the content on the page. We also think it's important to make this easy to find by adding a link to your site navigation.

What’s New / Blog

Blogging is a great way to keep customers up-to-date with your product, services or company in general. Regularly adding new content to this page helps Google (and other search engines) recognize that your website is frequently updated and therefore more likely to contain relevant information so you'll get a better page ranking. Read more about posting blog content on your website.

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