Read our Getting Started guide to learn about the Simple Site Builder and its functions. This guide will show you the important features you should add to your website's homepage.
It’s crucial that visitors can see what your business does within the first few seconds of opening your site. If your homepage is vague, bland or confusing your potential customers will give up and move on.
If you can tick the checklist below, then your homepage is optimized to help customers find and engage with your content — and that’s the key to driving results.
Does your homepage:
- Show a visitor what you offer and how it can benefit them?
- Allow the customer to find more information and/or make a purchase?
- Enable the customer to contact you?
Check out my example website Beautiful Bouquets. I started with the template called "Relaxed" and built on it using these three principles.
Build your website for your customers
Design and lay out your content for ease of use. Include a Header block at the top of each page because this is where customers expect to see your logo. You should also display clear and straightforward site navigation links in the header. Try to arrange the links in the order that a customer will need the information, Eg. “Home”, “Services”, “Pricing”, “About” then “Contact”
Call to Action
What's the most important action you want visitors to take when they land on your website? Do you want them to send an enquiry or sign up to your mailing list? Do you want to show them an exciting photo of your product benefits and encourage them to view pricing or make a purchase? This is called a Call to Action.
The most effective placement of a Call to Action is in or just beneath your header block. This area is "above the fold" meaning that visitors can see the Call to Action as soon as they open your website, no scrolling required.
TIP: One Call to Action near the top of your homepage and one near the bottom is a good general rule. Once your website is live you can monitor how these buttons are performing and try changing the CTA or placement to see if that encourages customers to click.
What's the right length for a homepage?
Somewhere between 5 and 8 blocks is generally a good rule to go by.
Smartphone users should be able to tap to navigate instead of scrolling endlessly, but desktop users should be able to find information without clicking more than one link.
My example homepage features only six website building blocks because that's enough to:
- Show what's on offer
- Demonstrate why the product benefits the customer
- Direct customers to make a purchase
- Give some background about the service
- Provide contact information
- Shows customers where they can get more information (Pricing, About)
Images play an important role for every website. They bring life to your text and reinforce your messaging. Replace all the images that came with the template with photos that you have sourced specifically for your business. Don't use stock images or photos that have no relevance to your products. Do use photos of real people as this helps to build a connection with your customers.
Use our Unsplash integration to find free high-quality, professional photos. We also have some great tips and tricks for sourcing photos that make your website stand out from competitors.
See also our list of mistakes to avoid when building a good homepage!