If you've chosen to use an external platform rather than publishing article blocks on your website, here's a few things to consider before creating a new blog account:
- Price — Some platforms are free to use but have limited features or display ads to your readers while other platforms charge a fee per account or blog for premium services
- Domain name — In order to stay consistent with your website branding, it's a good idea to create a subdomain of your custom domain name and point it to your blog. Not all platforms offer this feature
- Audience — All blog platforms have an existing reader base. To use this to your advantage, choose a platform that is popular with bloggers in your industry
When you've launched your new blog all you'll need to do is create a link to it from the header navigation of your Envato site.
Here's a list of popular and easy-to-use blog platforms:
Blogger is owned by Google, so if you also use Gmail to manage your email it's a neat solution to keep everything in one place. Plus, you can have more than one blog per account. They allow you to connect a custom domain name and you can choose a free theme and customize it to suit your branding. Blogger supports Google AdSense to let you generate revenue from a blog. The site is dynamic so it's compatible with tablets and smartphones.
Ghost is a powerful tool for publisher and journalists but is also great for blog writers. For a monthly fee, you can get a fully managed Ghost blog with automatic backups and updates. It's possible to add your custom domain and they also support mobile and smartphone users.
Medium leans towards community blogging and social sharing. They have a huge built-in audience that you can use to drive traffic to your site. The platform is known for social journalism because of it's mix of amateur and professional writers and publications so it's a great place for a small business to start a blog. You can create an account through Google.
The free version (WordPress.com) is an extremely popular blogging platform. However, your readers will see Google ads and you won't be able to connect a custom domain name unless you upgrade your account. You can choose a blog theme from WordPress' library and tweak it to suit your website's branding.