Once upon a time, search engines like Google and Bing looked at a website's "meta keywords" to understand what the page was about. Meta keywords are hidden in the website's code and don't appear on the page.
These days search engines have many more methods of understanding a website's content that are far more advanced, but keywords are still important.
Adding keywords to your page
- Open your website in the Site Editor editor and click Build
- Scroll down the toolbar to locate the SEO keywords field
- Add your keywords and keyword phrases as a comma-separated list, Eg. “leather handbags, handbags, fashion bags”