It’s a common misconception that SEO (Search Engine Optimization) is all about driving as many visitors to your site as possible. Nope! SEO is all about helping Google (or any search engine) understand what your website is about so, when a customer looks for what you offer, Google can send them your way.
To succeed at SEO, you need to understand it from customers’ — and Google’s — perspective:
When someone searches for something on Google, they expect Google to provide relevant results. If the website they're sent to doesn’t contain what they searched for, they'll get frustrated and leave in a few seconds. Because Google want to keep their customers happy, they’ll stop sending searchers to your website.
To make Google happy you need to ensure that visitors to your website find relevant content. Google will reward you by sending more traffic your way.
Google’s SEO guide is a comprehensive document covering all the steps you could possibly take to optimize your website.
Envato Sites templates are designed with built-in SEO features so they're easy for Google to understand. But there still a few things you should do to to help search engines know which customers to send your way:
- Write a great page title and page description
- Fill your site with relevant, descriptive content using words and phrases that your customers might use when searching for you - especially in the headings and subheadings
- Review your content and make a list of keywords to add to your page settings
- Ensure all images on your site have "Alt text" so Google can understand what's on display
- Schedule regular sessions to analyse your website's performance with Google Analytics
- Create a plan so that you can regularly update your site with fresh new content that features your keywords.